Notes

In my daily work blending digital marketing with web creation, I've found that UX and UI are really just two sides of the same coin. UX is all about the invisible logic, like the wireframing and structural flow that actually makes a site easy to navigate. 

UI is the visual payoff, taking those brand guidelines and turning them into an interface that users actually want to interact with. At the end of the day, you need both a seamless journey and a great-looking destination to keep people engaged. 

Notes

I recommend!

Notes

Finding product-market fit isn’t just a business slogan; it’s about making something people truly want and enjoy using. It starts with understanding who your audience is and what they’re struggling with, then creating a solution, features, and experience that genuinely help them. The sidewalk vs. dirt path image sums it up perfectly: we can design something that looks ideal on paper, but people will always choose the option that feels easier, faster, and more natural. Real success happens when what we build matches how people actually think and behave. Whether it’s an app, a service, a small business, or even a public park, the key is the same. Listen to people, watch how they interact, and design with real humans in mind.

Notes

Want to thank Penjman Milani, milanicreative.art, for creating these graphics.

Notes

When most people hear the term Design Thinking, they assume it’s strictly for product designers, UX teams, or innovation labs. But the truth is, this problem-solving framework applies to almost everything: relationships, career decisions, personal goals, teamwork, and even planning a vacation.

At its core, Design Thinking is a human-centered approach to understanding challenges, exploring possibilities, and developing thoughtful solutions. It encourages curiosity, creativity, empathy, and experimentation, skills we could all use a little more of. The process includes five stages: Empathize, Define, Ideate, Prototype, and Test, and while it’s often shown linearly, it’s intentionally flexible. Real life isn’t a straight line, after all.