Digital Marketing & Content Creation
Digital Marketing & Content Creation
Overview
As a Digital Marketing Consultant at Everything Cincy, I drive engagement and growth across email, social, and web channels for a 15,000+ subscriber audience. I design, deploy, and optimize targeted email campaigns, from bi-weekly newsletters to dedicated business and nonprofit features, boosting audience retention and partner satisfaction. I create and manage recurring content series, maintain blog and social media posts, design marketing graphics, and edit video content to enhance storytelling. Working closely with clients and internal teams, I ensure consistent branding, clear messaging, and high-quality execution across all platforms.
EMAILERS I SEND
Overview I manage the full lifecycle of the "Connecting" and "Weekend To Do" emailers, from initial graphic design and content creation to final distribution. By overseeing both the creative and technical execution, I ensure each campaign delivers engaging, high-quality content that resonates with the audience.
Created, customized, and updated the page. Cincy's Best Campaign
I leveraged custom HTML and researched specialized iframe widgets to optimize the 'Cincy’s Best' interactive voting platform, enhancing the digital user experience for the community. By integrating these technical elements, I ensured the monthly contest remained both visually engaging and functionally seamless for voters across Cincinnati and NKY.
Creating Brand Quick Guide
I developed a comprehensive brand style guide to establish a cohesive visual identity, defining standards for typography, color theory, and core UI components. This strategic foundation ensures brand consistency across all platforms and provides a clear roadmap for all future design assets.
WIN/WIN Giveback Nonprofit Campaign
Overview I manage the full lifecycle of the "Connecting" and "Weekend To Do" emailers, from initial graphic design and content creation to final distribution. By overseeing both the creative and technical execution, I ensure each campaign delivers engaging, high-quality content that resonates with the audience.
1000x1000 Graphic
Instagram Story Post
Banner Graphic for Emailers
Billboard Graphic
ChristkindlMrkt Event Banner
General EC Membership Graphics (0.1)
designed and produced high-impact graphic assets for the Everything Cincy membership, spanning digital social media content and large-scale physical advertisements like bus wraps. My work ensures a cohesive brand identity across diverse platforms, driving membership growth and local engagement.
Website Banners
Graphics
Graphics
Advertisement Graphics
Instagram Story Graphics
Advertisement Graphics
Email Headers & Blog Thumbnails
Designed email banners and custom blog thumbnails that enhance visual storytelling and drive reader engagement. By balancing brand aesthetics with clear calls-to-action, I ensure every digital touchpoint captures attention and encourages clicks.
Instagram Reel for Cincy Uncovered
strategically identified and extracted high-engagement segments from long-form video to produce optimized short-form content. Using CapCut, I handled the full production cycle, including dynamic captioning and visual pacing to maximize viewer retention.