Digital Marketing & Content Creation
Digital Marketing & Content Creation
Overview
As a Digital Marketing Consultant at Everything Cincy, I drive engagement and growth across email, social, and web channels for a 15,000+ subscriber audience. I design, deploy, and optimize targeted email campaigns, from bi-weekly newsletters to dedicated business and nonprofit features, boosting audience retention and partner satisfaction. I create and manage recurring content series, maintain blog and social media posts, design marketing graphics, and edit video content to enhance storytelling. Working closely with clients and internal teams, I ensure consistent branding, clear messaging, and high-quality execution across all platforms.
EMAILERS I SEND
Overview I manage the full lifecycle of the "Connecting" and "Weekend To Do" emailers, from initial graphic design and content creation to final distribution. By overseeing both the creative and technical execution, I ensure each campaign delivers engaging, high-quality content that resonates with the audience.
Created, customized, and updated the page. Cincy's Best Campaign
I leveraged custom HTML and researched specialized iframe widgets to optimize the 'Cincy’s Best' interactive voting platform, enhancing the digital user experience for the community. By integrating these technical elements, I ensured the monthly contest remained both visually engaging and functionally seamless for voters across Cincinnati and NKY.
Customized Emailer Gif Ads for Business Shoutout
I leveraged custom HTML and researched specialized iframe widgets to optimize the 'Cincy’s Best' interactive voting platform, enhancing the digital user experience for the community. By integrating these technical elements, I ensured the monthly contest remained both visually engaging and functionally seamless for voters across Cincinnati and NKY.
Updated Email Banners 2.0
Redesigned email banners and custom blog thumbnails by gathering feedback on existing designs and iterating through UX/UI best practices. By identifying what wasn't working visually, from unclear calls-to-action to inconsistent brand aesthetics. I refined each element to strengthen visual storytelling, improve clarity, and drive greater reader engagement across every digital touchpoint.
Creating Brand Quick Guide
I developed a comprehensive brand style guide to establish a cohesive visual identity, defining standards for typography, color theory, and core UI components. This strategic foundation ensures brand consistency across all platforms and provides a clear roadmap for all future design assets.
WIN/WIN Giveback Nonprofit Campaign
Overview I manage the full lifecycle of the "Connecting" and "Weekend To Do" emailers, from initial graphic design and content creation to final distribution. By overseeing both the creative and technical execution, I ensure each campaign delivers engaging, high-quality content that resonates with the audience.
1000x1000 Graphic
Instagram Story Post
Banner Graphic for Emailers
Billboard Graphic
ChristkindlMrkt Event Banner
Customized Linktree
Social Media Templates
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General EC Membership Graphics (0.1)
designed and produced high-impact graphic assets for the Everything Cincy membership, spanning digital social media content and large-scale physical advertisements like bus wraps. My work ensures a cohesive brand identity across diverse platforms, driving membership growth and local engagement.
Website Banners
Graphics
Graphics
Advertisement Graphics
Instagram Story Graphics
Advertisement Graphics
Email Headers & Blog Thumbnails
Designed email banners and custom blog thumbnails that enhance visual storytelling and drive reader engagement. By balancing brand aesthetics with clear calls-to-action, I ensure every digital touchpoint captures attention and encourages clicks.
Instagram Reel for Cincy Uncovered
strategically identified and extracted high-engagement segments from long-form video to produce optimized short-form content. Using CapCut, I handled the full production cycle, including dynamic captioning and visual pacing to maximize viewer retention.