Lee and Rosemary Innovation College@Elm

Overview

As part of a collaborative capstone project for College@Elm, I worked on the Visual Identity Team to help create a cohesive brand identity and strengthen the center’s digital presence. Our team developed logos, brand guidelines, mockups, and supporting visuals aligned with Miami University’s standards while highlighting College@Elm’s innovation mission. I contributed to logo iterations, conducted user testing, and produced mockups for web, print, merchandise, and environmental applications. We also coordinated with the Website Team to ensure visual consistency across a fully redesigned, user-friendly website, including motion graphics and blog content integration. This project provided hands-on experience in brand strategy, design systems, agile workflows, cross-functional teamwork, and client collaboration. 

Results & Process

Website: https://miamioh.edu/college-at-elm/index.html