Overview

As part of a collaborative capstone project for College@Elm, I worked on the Visual Identity Team to help create a cohesive brand identity and strengthen the center’s digital presence. Our team developed logos, brand guidelines, mockups, and supporting visuals aligned with Miami University’s standards while highlighting College@Elm’s innovation mission. 

I contributed to logo iterations, conducted user testing, and produced mockups for web, print, merchandise, and environmental applications. We also coordinated with the Website Team to ensure visual consistency across a fully redesigned, user-friendly website, including motion graphics and blog content integration. This project provided hands-on experience in brand strategy, design systems, agile workflows, cross-functional teamwork, and client collaboration. 

Timeline 

5 Months

Role

Product Manager

Project

Visual Identity Capstone

Platforms Used

Trello, Adobe Illustraitor, Adobe Photoshop, Sketching, Adobe After Effects

Collaborators (Visual Identity Team)

Bridget Korn, Erin Graham, Hannah Lehane, Kenny Lovett, Tanner Hockman, and Lidia Abreha