Snappy Dog Inc

Overview

For this project, I developed a comprehensive content marketing strategy for Snappy Dog Inc., a Chicago-based business. The strategy included in-depth audience analysis, OKR development, a cross-channel content plan (SEO, social media, and email/SMS), and an integrated monthly content calendar. I also created channel-specific growth strategies, a performance measurement framework, and a contingency plan to optimize and adapt content over time. The goal was to drive brand visibility, engagement, and revenue through targeted, cohesive content marketing. 

Results/Process