Overview

For this project, I developed a comprehensive social media marketing strategy for The Drunken Bean Coffee & Wine Bar, an emerging Chicago-based business. I crafted a full strategic foundation including audience analysis, OKRs, platform selection, and content pillars. I designed an actionable content and community engagement plan, built a real-time marketing framework for trends and crisis response, and established a measurement and optimization system to drive continuous improvement. The strategy balanced both paid and organic approaches to help the business grow its digital presence and deepen customer connections. 

Results/Process