City of Oxford

Overview

My team collaborated with the City of Oxford to address a real-world challenge: boosting year-round activity and economic vitality in Oxford’s business districts. We developed a comprehensive concept and execution plan for a Night Market event designed to attract both local residents and Miami University students, supporting local businesses and driving foot traffic to underperforming areas. Our deliverables included an event strategy, promotional posters, a full social media content calendar, and direct outreach to vendors and community organizations. The project required a blend of event planning, marketing strategy, community engagement, and design, all focused on creating a vibrant and sustainable economic impact. 

Results