BRIDGECO

Overview

For our project, we set out to design a platform that would help young adults manage responsibilities and build productive daily routines, addressing the anxiety and time management challenges we uncovered through surveys and expert interviews. To kick off the creative process, I curated a mood board from Pinterest to visually align our design direction, followed by hand-sketched concepts that brought our ideas to life. Collaborating closely with my team, we brainstormed essential features that would target our problem and enhance the user experience. 

Our logo was developed iteratively using Microsoft Copilot, where we refined AI-generated designs into a minimalistic mark that captured our brand’s identity. To build awareness, we launched targeted ad campaigns on Instagram and Facebook, using audience insights to optimize performance and drive engagement. I also created a landing page to showcase our prototype and collect user feedback, which we actively used to improve the product. Our platform, featuring tools like the Daily Glancer, Calendar + Routine, and Subject + Tasks Maker, now empowers users to stay organized and accountable, with a design and strategy grounded in constant iteration and user feedback. Pitched at

Problem chosen: Digital addiction and distraction in the classroom.

Proposed Solution: A platform designed to help build a productive daily routine to help hold themselves accountable. 

Results

Process